Tajik entrepreneur Navruz Usmanov releases new book on branding.

Tajik entrepreneur Navruz Usmanov is presenting his new book this autumn. The publication is titled BRAND | THE VOICE OF THE FUTURE. In the book, the author brings together more than 25 years of his own experience in creating, developing and promoting brands. It also features examples of well-known companies from around the world. This is not the author’s first literary project, following his previous work titled Millionaire from Asia. Navruz Usmanov is the creator and owner of the brands Shohona, Crown City, Keklik, JABOO perfumes, Noorooz and Four Garden. At the heart of the book is the concept of the five pillars of a brand. The publication is being released in seven languages at once, which are Russian, Tajik, Uzbek, English, Arabic, Chinese and Turkish. The book is available both in print and online.

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Published

18 Sep 2026

Languages

English