Prime Minister Edi Rama attends the Tourism Summit in Brussels today 🏛️

Prime Minister Edi Rama is participating in the Euro News Tourism Summit taking place today in Brussels. The event gathers policy-makers, industry leaders, investors, and experts to discuss developments shaping the future of tourism. Discussions focus on traveler expectations, digital innovation, and sustainable development within the industry. An opening conversation looks back at the European summer travel season to examine the trends, challenges, and successes defining 2026. Panelists are discussing how Europe can reduce the environmental impact of tourism without compromising access, affordability, and mobility. Overtourism is also high on the agenda, with the summit exploring how popular destinations can cope with rising visitor numbers. Sessions will cover the potential of second cities and strategies to encourage travelers toward less-visited neighborhoods and regions. The summit follows a year marked by challenges including the Middle East conflict disrupting air routes and fuel costs, extreme weather, and new border controls.

Read the original report: cna.al →

Published

29 Sep 2026

Languages

English

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